Archives for Apr,2013

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Website and Internet Usage Statistics – Part 8

The droids we're googling for Stéfan via Compfight

Website Fact: First Impressions Are Everything

Did you know that the number of internet users in the U.S. expanded to approximately 239 million? That represents 75.6% of the total population. In other words, more than 3/4 of the total population is online as of 2012. Staggering…but, not surprising at all.

Business owners: If you’re not online, we suggest you make building a website a priority for 2013. If you ARE online but your presence is not building your brand equity or making you money, we also suggest you think about re-visiting your marketing strategy.

A well-designed, functional website gives off the impression that your company professional, established, successful, and technically-savvy.

Look Professional And Credible

Having a website is as important today as having an office and a Yellow Pages listing was 30 years ago – in fact, you could potentially argue that a website is more important because the stakes are higher and the competition is that much more fierce. Having a good website is no longer just a need for your business – it is a necessity. This is a factor that can easily affect whether your business grows or goes bust in fast-paced — and highly competitive — global market.

So, only one question remains: Are you leveraging your best sales asset?

Turn your website into a lead generating tool by contacting us today for a free web evaluation! You’ll be glad you did.

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Using Your Website To Adjust Your Marketing Strategy In Real Time – Part 7

Unlike a print brochure, a website is fluid, flexible, and affordable to maintain. Our best recommendation is to build a website using WordPress (which Google has been known to support more than other platforms) with a responsive theme (which is mobile-friendly).

 

Update Information Easily

 

With just the touch of a button, you are now able to update your list of goods and services anytime, anywhere. No longer do you have to stress over typos, incorrect cut margins, and late delivery of your print brochures — simply hop into the backend of your website and make any change you like. You’re in full control of your website at all times.

 

Add Current Promotions

 

Promotions are a great way to treat your patrons for their service — and attract new customers instantly. Seasonal sales of goods during the holidays or perhaps one-time discounts on New Year’s business consultation services are quick and painless examples of the different ways you can use your website to steer your visitors into taking a desired actions (buying or calling in to schedule an appointment).

 

Streamline Business Updates

 

So, maybe you decided to expand into different geographic markets. Or, you hired new a new Chief Technical Officer to add to the strength of your management team. Or, perhaps you want to announce major milestones in your company’s growth. Your website can easily evolve with you as your business evolves over time. Unlike, a print brochure which has to be re-printed at a new cost, any update or change on your side can be made on your website instantly — and at just a fraction of the cost if any.

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