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The Correlation Between Internet Research and Online Shopping Statistics – Part 4

Gone are the days when a business owner’s only source of marketing was through print brochures, paper proposals, and sky-high, long-distance phone bills.

The whole concept of television commercials, radio ads, and printed mail outs are great… Except when one considers the following statistics:

  • 86% of People Don’t Watch Television Ads
  • 44% of Direct Mail is Never Opened

These numbers are rather dismal considering the huge expense associated with producing these traditional advertising vehicles.

Can You Afford NOT To Be Online?

Websites and Google ads are relatively inexpensive when compared to the cost of traditional advertising placements. Add that to the fact that you can reach many more people when advertising online and the question remains: Why WOULDN’T you want to advertise online?

Let’s consider the following numbers:

  • 88.1% of US internet users ages 14+ research products online
  • 83.9% of internet researchers will make at least one purchase via the web
  • 71% of internet users watch online video clips and ads

Being online means you no longer need to print brochures – all of that information should be on your website. Invoices, evaluations, proposals, and many other business documents can also now be sent online — saving you even more on printing and mailing costs. Skype and Facetime also make it easy to conference into a meeting overseas — or across the city during rush hour — for free.

Many product and service companies are putting their entire operations online now. And that means OPTING OUT of having a physical office altogether. The reasoning for this is simple: It helps them save big on office operating costs, while increasing their efficiency, customer service quality, and clientele base.

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The Benefits Of Having A Monetized Website – Part 3

Unlike your store or office, your website is open 24 hours a day, 7 days a week. This makes it extremely convenient for all your potential and existing customers to find out information about your products and services anytime – no matter where they are in the world.

Unlike a brick and mortar store, you’re not bound by time or location. You now have a secondary sales person that works for you all day long – and won’t charge you for overtime.

The Economics Of Being Online

It really is quite simple, folks. When you start selling online, you start SAVING MONEY. When you’re online, you have the ability to not only sell your products and services, you also get to sell yourself and your brand. Our best advice to you is to be as involved as possible in the information and sales process on your website. Through a variety of free online tools, you can use your website to see:

  1. How your customers are interacting with your products and services depending on what pages they visit.
  2. What your clients are like in terms of gender, purchase behaviour, country of origin, and the kind of device they are using to view your site.
  3. How well your site is performing and insight into how you can improve the user experience.

 
You want to be able to optimize your site in terms of design and content to ensure you’re converting your visitors into paying customers. This is how you can use your website to adjust your online marketing strategy in real-time. This is how you can consistently stay interesting and relevant to your customers. And, this is how you turn your website into a secondary source of lead generation.

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The Debate — Traditional Advertising vs Online Marketing – Part 2

As mentioned earlier, a strong website is one that builds your brand equity and makes you money. Having said that, there are still those business owners that ignore the concept of technology. A monetized web presence, budding social media community, and video campaign just “isn’t for them.”

Let’s be fair: Traditional advertising methods like TV commercials, newspapers ads, and mail outs can be very effective — But, with what kind of return on investment? What these people don’t realize is that the internet provides a huge opportunity for every business to reach millions of people that they wouldn’t reach through traditional advertising.

Which Type Of Advertising Brings You The Best Results?

According to a recent statistic, only 14% of people trust traditional advertising. The majority of the population these days prefers to research companies and brands anonymously through the internet, without having to talk to a salesperson. With such a staggering amount of information online, people now have the ability to TRY YOU BEFORE THEY BUY YOU. And this occurs through a variety of ways including product review sites, forums, and of course, social media.

Today, 90% of all purchase decisions begin online. Your website needs to be a comprehensive information hub that people can easily find when looking to educate themselves about your brand and your products. Remember that the whole purpose of you being online is so that people can find you, read you, love you, and buy into you. Your website is the single most important point of contact between you and your potential clients. First impressions really are everything.

 

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Why Your Website Should Be Your Best Sales Asset – Part 1

Most businesses today have some sort of a web presence, a budget allocated to designing and maintaining a website, and some semblance of an online marketing plan. But, always ask yourself the following key questions:

 

  1. Is my online presence building my brand’s value in the eyes of consumers?
  2. Does my website generate consistent, high-quality traffic?
  3. How can I monetize my website?

 

My clients always ask me: “How Do I Monetize My Website?” Let’s first start with the basics.

 

Your website should be an extension of you and your business. It represents what your business does and acts as your secondary sales person when you’re not around. A photographer would need a website with a stunning portfolio and a way to capture the information of interested parties. Restaurants can their websites as tools to book in reservations and answer questions regarding menu options. In both examples, we are streamlining the Q&A process and decreasing the hours needed for a receptionist or a customer service agent to field calls, answer inquiries, and book in clients. Powerful, isn’t it?

 

Do You Have Goals For Your Site?

 

When you have an online presence, always ask yourself what you’re trying to achieve:

 

  •  What’s the purpose of the site?
  • Is your site built in a way that appeals to your target market?
  • Is the user experience a pleasant and effective one?

 

Having a website and a social media presence is critical for business owners who want to take their business to the next level — and rightly so. They can act as powerful lead generation tools and so much more. But, the most important purpose of having any online presence is to have it build your brand equity and make you money.

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Determining Website ROI Using Google Analytics

We’ve just measured acquisition, target market profiles, and engagement. So how do you determine whether all your hardwork actually paid off?

 

Step one is to examine your KPIs:

1. Did your sales increase?

2. Did your costs decrease?

3. Did your fan base and number of Likes increase?

4. Have you been getting lots of positive feedback on blog posts?

5. Are you managing your community building efforts adequately?

6. Has your Events and Visitor Flow lengthened?

7. Are you getting more newsletter signups?

 

This is your opportunity to determine your website’s ROI using Google Analytics.

 

Know Your Goals, Know Your Customer

 

I’m going to keep stressing this fact. Keep your numbers simple, digestible, and, most importantly, actionable. Remember, that in order to know whether or not you’re achieving your company’s goals and objectives, you have to measure your results and determine what’s working — and what’s clearly not working — in your campaign.

 

You cannot sell something to someone who doesn’t like your product or your sales pitch. Know who your target market is and how they like to be communicated with. It is here that you’ll be able to identify where you have opportunities to grow even more. Adapting your online marketing and sales strategy is a highly effective way to ensure you’re reaching your target market in a way that’s interesting and relevant — all the time.

 

So, What’s Next?: Facebook Insights and Hootsuite Analytics

 

Now that we’ve examine my #1 favorite analytics tools, my next — and very exciting webinar series — will actually focus on my OTHER two favorite tools which are Facebook Insights and Hootsuite Analytics. Both are free and can give you extremely powerful insights into consumer behavior quickly and effectively.

 

Make it a fantastic day and I’ll see you all soon =)

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