Gone are the days when a business owner’s only source of marketing was through print brochures, paper proposals, and sky-high, long-distance phone bills.
The whole concept of television commercials, radio ads, and printed mail outs are great… Except when one considers the following statistics:
- 86% of People Don’t Watch Television Ads
- 44% of Direct Mail is Never Opened
These numbers are rather dismal considering the huge expense associated with producing these traditional advertising vehicles.
Can You Afford NOT To Be Online?
Websites and Google ads are relatively inexpensive when compared to the cost of traditional advertising placements. Add that to the fact that you can reach many more people when advertising online and the question remains: Why WOULDN’T you want to advertise online?
Let’s consider the following numbers:
- 88.1% of US internet users ages 14+ research products online
- 83.9% of internet researchers will make at least one purchase via the web
- 71% of internet users watch online video clips and ads
Being online means you no longer need to print brochures – all of that information should be on your website. Invoices, evaluations, proposals, and many other business documents can also now be sent online — saving you even more on printing and mailing costs. Skype and Facetime also make it easy to conference into a meeting overseas — or across the city during rush hour — for free.
Many product and service companies are putting their entire operations online now. And that means OPTING OUT of having a physical office altogether. The reasoning for this is simple: It helps them save big on office operating costs, while increasing their efficiency, customer service quality, and clientele base.