While it’s all well and good to discuss visitor profiles, market behavior, and online user experience, the first — and biggest — hurdle every business owner must face is the same: How do you drive traffic to your site in the first place? And, once you’ve established a steady flow of visitors, how do you attract even more and get them to convert?
There’s no one magic formula that herds visitors to your site and automatically converts them into paying customers. However, there are certainly ways to increase your chances of grabbing the attention of more people.
Search Engine Optimization For Indexing
The best place to start is on the backend of your site. Make sure your overall site and page SEO matches that of your content. When a web designer says they will SEO optimize your site without also writing or optimizing your content at the same, I would take a step back and re-examine your initial goals of having a site in the first place. Designing a site without creating content at the same time is extremely common… But, it’s not the most advantageous way to ensure your site is 100% searchable on major search engines like Google, Yahoo, and Bing. Just like your accessories have to complement your whole outfit, your content must also match the SEO of your site — or else it doesn’t look good or perform at its optimum.
One of the main services my company offers in addition to KPI and social media strategy is website and content development. I’m very strict on content creation and SEO. In my world, you can’t have one without the other. And, always remember to go back to the basics. Go networking, go to tradeshows, cold call, light a fire under your sales people. Don’t simply rely on your website to generate cash flow. People want to buy what you represent and the best way to sell them on that is in person — with you representing the best asset your business has to offer.