We’ve just measured acquisition, target market profiles, and engagement. So how do you determine whether all your hardwork actually paid off?
Step one is to examine your KPIs:
1. Did your sales increase?
2. Did your costs decrease?
3. Did your fan base and number of Likes increase?
4. Have you been getting lots of positive feedback on blog posts?
5. Are you managing your community building efforts adequately?
6. Has your Events and Visitor Flow lengthened?
7. Are you getting more newsletter signups?
This is your opportunity to determine your website’s ROI using Google Analytics.
Know Your Goals, Know Your Customer
I’m going to keep stressing this fact. Keep your numbers simple, digestible, and, most importantly, actionable. Remember, that in order to know whether or not you’re achieving your company’s goals and objectives, you have to measure your results and determine what’s working — and what’s clearly not working — in your campaign.
You cannot sell something to someone who doesn’t like your product or your sales pitch. Know who your target market is and how they like to be communicated with. It is here that you’ll be able to identify where you have opportunities to grow even more. Adapting your online marketing and sales strategy is a highly effective way to ensure you’re reaching your target market in a way that’s interesting and relevant — all the time.
So, What’s Next?: Facebook Insights and Hootsuite Analytics
Now that we’ve examine my #1 favorite analytics tools, my next — and very exciting webinar series — will actually focus on my OTHER two favorite tools which are Facebook Insights and Hootsuite Analytics. Both are free and can give you extremely powerful insights into consumer behavior quickly and effectively.
Make it a fantastic day and I’ll see you all soon =)