Online Marketing

Website and Internet Usage Statistics – Part 8

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Website Fact: First Impressions Are Everything

Did you know that the number of internet users in the U.S. expanded to approximately 239 million? That represents 75.6% of the total population. In other words, more than 3/4 of the total population is online as of 2012. Staggering…but, not surprising at all.

Business owners: If you’re not online, we suggest you make building a website a priority for 2013. If you ARE online but your presence is not building your brand equity or making you money, we also suggest you think about re-visiting your marketing strategy.

A well-designed, functional website gives off the impression that your company professional, established, successful, and technically-savvy.

Look Professional And Credible

Having a website is as important today as having an office and a Yellow Pages listing was 30 years ago – in fact, you could potentially argue that a website is more important because the stakes are higher and the competition is that much more fierce. Having a good website is no longer just a need for your business – it is a necessity. This is a factor that can easily affect whether your business grows or goes bust in fast-paced — and highly competitive — global market.

So, only one question remains: Are you leveraging your best sales asset?

Turn your website into a lead generating tool by contacting us today for a free web evaluation! You’ll be glad you did.

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Using Your Website To Adjust Your Marketing Strategy In Real Time – Part 7

Unlike a print brochure, a website is fluid, flexible, and affordable to maintain. Our best recommendation is to build a website using WordPress (which Google has been known to support more than other platforms) with a responsive theme (which is mobile-friendly).


Update Information Easily


With just the touch of a button, you are now able to update your list of goods and services anytime, anywhere. No longer do you have to stress over typos, incorrect cut margins, and late delivery of your print brochures — simply hop into the backend of your website and make any change you like. You’re in full control of your website at all times.


Add Current Promotions


Promotions are a great way to treat your patrons for their service — and attract new customers instantly. Seasonal sales of goods during the holidays or perhaps one-time discounts on New Year’s business consultation services are quick and painless examples of the different ways you can use your website to steer your visitors into taking a desired actions (buying or calling in to schedule an appointment).


Streamline Business Updates


So, maybe you decided to expand into different geographic markets. Or, you hired new a new Chief Technical Officer to add to the strength of your management team. Or, perhaps you want to announce major milestones in your company’s growth. Your website can easily evolve with you as your business evolves over time. Unlike, a print brochure which has to be re-printed at a new cost, any update or change on your side can be made on your website instantly — and at just a fraction of the cost if any.

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Tips To Streamline Your Business Operations – Part 6

When you make a conscious effort to super charge your online presence, you are opening yourself and your business up to a whole host of opportunities that you can’t get from simply being a brick and mortar establishment.


Let’s examine the concept of online shopping. It’s fast and hassle free — people no longer have to travel long distances to your store to buy something, and they can easily compare prices and brands online before they buy. Many service-based companies like physiotherapists, salons, and restaurants are now taking bookings online too. What does this all mean for you? You’re now able to:


  1. Process a lot more customers in a given time
  2. Reduce your operating costs and overhead
  3. Sell to people from around the globe.


Businesses that were once local can now open their doors to a GLOBAL clientele. No longer are you restricted by geographical boundaries.


The Importance Of Websites In Relationship Building


Having a website allows you to builds relationships with your clients by enabling two-way communication. Every page and element of your website should be designed to both encourage action (through email opt-ins and buy now buttons) and educate your visitors.


Create An Informative FAQ Section:


You can answer many of your customer’s initial questions by providing them with a good FAQ section. Not only does this add value to the customer since they are getting answers to their queries right away, it’s also a great way to show your visitors you’re prepared, professional, and ready to do business. My favorite part of an FAQ section is that it lets me do UNINTERRUPTED research on a company and its products.


The Power Of Contact & Quote Submission Forms


When you ask a question, you naturally expect a timely, informative answer. When a customer submits their information through a contact form or sends in a request for a quote, they are giving you the green light to pursue them. And, this is the goal of any business owner:  To have client’s come to YOU.


Listening To Your Customers


Happy customers let you know you’re doing your job well. Unhappy customers let you know where you can improve. The ability for others to see the testimonials of satisfied clients as well as how you deal with mistakes, is great way to show the public that you value their patronage and are ready, willing, and able to improve operations all the time.


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Does Traditional Advertising Still Work – Part 5

The average consumer has options when it comes to how they research product information. The accessibility of the internet means people can now:

  • Visit review sites like CNET if they’re looking to make a software or technical purchase
  • Do comparisons on different vendor websites to determine who has the best price for the best product
  • Hop onto different social media sites like YouTube, Facebook, and Twitter to see what other people are saying


So, if you’re still investing in expensive TV commercials and newspaper ads, how are you tracking whether or not you’re getting a return on investment?

In fact, the better question here is…


Where is your marketing budget going?


If people can SKIP television commercials by watching shows through a Hulu subscription, downloads, or recordings, how many of those viewers are actually seeing your ads? Probably not as many as the network promised you when you first bought air time.

iTunes and online music apps also remove the need to listen to radio commercials. Not to mention that trusted recommendations from social media networks water down the need for heavy sales pitches in print catalogues and brochures.

Print, radio and television are still fantastic ways to reach your target audience. But, perhaps it’s also a good idea to look into online marketing and advertising as a means to decrease your overhead while still capturing a massive segment of your client base — for just a fraction of the cost. Food for thought.

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The Correlation Between Internet Research and Online Shopping Statistics – Part 4

Gone are the days when a business owner’s only source of marketing was through print brochures, paper proposals, and sky-high, long-distance phone bills.

The whole concept of television commercials, radio ads, and printed mail outs are great… Except when one considers the following statistics:

  • 86% of People Don’t Watch Television Ads
  • 44% of Direct Mail is Never Opened

These numbers are rather dismal considering the huge expense associated with producing these traditional advertising vehicles.

Can You Afford NOT To Be Online?

Websites and Google ads are relatively inexpensive when compared to the cost of traditional advertising placements. Add that to the fact that you can reach many more people when advertising online and the question remains: Why WOULDN’T you want to advertise online?

Let’s consider the following numbers:

  • 88.1% of US internet users ages 14+ research products online
  • 83.9% of internet researchers will make at least one purchase via the web
  • 71% of internet users watch online video clips and ads

Being online means you no longer need to print brochures – all of that information should be on your website. Invoices, evaluations, proposals, and many other business documents can also now be sent online — saving you even more on printing and mailing costs. Skype and Facetime also make it easy to conference into a meeting overseas — or across the city during rush hour — for free.

Many product and service companies are putting their entire operations online now. And that means OPTING OUT of having a physical office altogether. The reasoning for this is simple: It helps them save big on office operating costs, while increasing their efficiency, customer service quality, and clientele base.

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