Unlike your store or office, your website is open 24 hours a day, 7 days a week. This makes it extremely convenient for all your potential and existing customers to find out information about your products and services anytime – no matter where they are in the world.
Unlike a brick and mortar store, you’re not bound by time or location. You now have a secondary sales person that works for you all day long – and won’t charge you for overtime.
The Economics Of Being Online
It really is quite simple, folks. When you start selling online, you start SAVING MONEY. When you’re online, you have the ability to not only sell your products and services, you also get to sell yourself and your brand. Our best advice to you is to be as involved as possible in the information and sales process on your website. Through a variety of free online tools, you can use your website to see:
- How your customers are interacting with your products and services depending on what pages they visit.
- What your clients are like in terms of gender, purchase behaviour, country of origin, and the kind of device they are using to view your site.
- How well your site is performing and insight into how you can improve the user experience.
You want to be able to optimize your site in terms of design and content to ensure you’re converting your visitors into paying customers. This is how you can use your website to adjust your online marketing strategy in real-time. This is how you can consistently stay interesting and relevant to your customers. And, this is how you turn your website into a secondary source of lead generation.