Web Design

The Benefits Of Having A Monetized Website – Part 3

Unlike your store or office, your website is open 24 hours a day, 7 days a week. This makes it extremely convenient for all your potential and existing customers to find out information about your products and services anytime – no matter where they are in the world.

Unlike a brick and mortar store, you’re not bound by time or location. You now have a secondary sales person that works for you all day long – and won’t charge you for overtime.

The Economics Of Being Online

It really is quite simple, folks. When you start selling online, you start SAVING MONEY. When you’re online, you have the ability to not only sell your products and services, you also get to sell yourself and your brand. Our best advice to you is to be as involved as possible in the information and sales process on your website. Through a variety of free online tools, you can use your website to see:

  1. How your customers are interacting with your products and services depending on what pages they visit.
  2. What your clients are like in terms of gender, purchase behaviour, country of origin, and the kind of device they are using to view your site.
  3. How well your site is performing and insight into how you can improve the user experience.

 
You want to be able to optimize your site in terms of design and content to ensure you’re converting your visitors into paying customers. This is how you can use your website to adjust your online marketing strategy in real-time. This is how you can consistently stay interesting and relevant to your customers. And, this is how you turn your website into a secondary source of lead generation.

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The Debate — Traditional Advertising vs Online Marketing – Part 2

As mentioned earlier, a strong website is one that builds your brand equity and makes you money. Having said that, there are still those business owners that ignore the concept of technology. A monetized web presence, budding social media community, and video campaign just “isn’t for them.”

Let’s be fair: Traditional advertising methods like TV commercials, newspapers ads, and mail outs can be very effective — But, with what kind of return on investment? What these people don’t realize is that the internet provides a huge opportunity for every business to reach millions of people that they wouldn’t reach through traditional advertising.

Which Type Of Advertising Brings You The Best Results?

According to a recent statistic, only 14% of people trust traditional advertising. The majority of the population these days prefers to research companies and brands anonymously through the internet, without having to talk to a salesperson. With such a staggering amount of information online, people now have the ability to TRY YOU BEFORE THEY BUY YOU. And this occurs through a variety of ways including product review sites, forums, and of course, social media.

Today, 90% of all purchase decisions begin online. Your website needs to be a comprehensive information hub that people can easily find when looking to educate themselves about your brand and your products. Remember that the whole purpose of you being online is so that people can find you, read you, love you, and buy into you. Your website is the single most important point of contact between you and your potential clients. First impressions really are everything.

 

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Why Your Website Should Be Your Best Sales Asset – Part 1

Most businesses today have some sort of a web presence, a budget allocated to designing and maintaining a website, and some semblance of an online marketing plan. But, always ask yourself the following key questions:

 

  1. Is my online presence building my brand’s value in the eyes of consumers?
  2. Does my website generate consistent, high-quality traffic?
  3. How can I monetize my website?

 

My clients always ask me: “How Do I Monetize My Website?” Let’s first start with the basics.

 

Your website should be an extension of you and your business. It represents what your business does and acts as your secondary sales person when you’re not around. A photographer would need a website with a stunning portfolio and a way to capture the information of interested parties. Restaurants can their websites as tools to book in reservations and answer questions regarding menu options. In both examples, we are streamlining the Q&A process and decreasing the hours needed for a receptionist or a customer service agent to field calls, answer inquiries, and book in clients. Powerful, isn’t it?

 

Do You Have Goals For Your Site?

 

When you have an online presence, always ask yourself what you’re trying to achieve:

 

  •  What’s the purpose of the site?
  • Is your site built in a way that appeals to your target market?
  • Is the user experience a pleasant and effective one?

 

Having a website and a social media presence is critical for business owners who want to take their business to the next level — and rightly so. They can act as powerful lead generation tools and so much more. But, the most important purpose of having any online presence is to have it build your brand equity and make you money.

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