A lot of my clients ask me: “Where is the best place to publish blog content for maximum SEO benefit?” To me, it’s all about link building. You’re going to hear a lot about inbound links, do follow links, no follow links, where to get more do follow links, etc. etc. It can get pretty overwhelming if you don’t know what you’re doing. So, let’s start with the kind of beneficial links that are the easiest to get.
What Are Inbound Links?
Inbound links are ones that you get from other websites and blogs from when you guest blog on another site, attend events as a sponsor, get featured or interviewed, etc. In other words, your website URL, blog URL, or other specific page URLs on your site are featured on another website. Inbound links are great because they’re a great metric to demonstrate how popular your site is. Having strong inbound links also increase your search engine visibility and authority. I tell this to my clients all the time: You want to associate yourself with other large websites and organizations so that you can borrow their authority. It’s sort of like being termed as “cool” simply because you happen to hang out with the “in-crowd” school. Cool by association. Make sense?
Links From Social Sites: Do They Matter?
Blog comments and links from social sites are often no follow links, which means there’s no direct search engine benefit. But, it’s been made quite obvious that Facebook content impacts Bing’s customized search and a Google My Business account directly affects your Google search results. Being active and generating positive engagement on both these accounts keeps you in touch with your community of followers and benefits your overall search rankings.
Which Social Media Sites Are Best For SEO
And, last but certainly not least, if you’re a LinkedIn Publisher, start writing blogs and articles because they generate do follow links. Flickr also allows for do follow links for your images and descriptions and a Google My Business account is just smart to have now that they’ve added a sweet dashboard complete with analytics and consolidated their Google Local, Google Maps, and Google Business functions.
What Happened To Google Authorship?
I’m sure you’ve all hear that Google got rid of their once highly coveted Google Authorship. I’m sad to see it go simply because of all the effort it took to get it for myself and my clients. And, I really did like seeing our photos attached to our website and our content. Read more about why Google decided to get rid of their Google Authorship function and what you can do about it now.
As you can see, it’s not just about writing great content – it’s about HOW you share it, and WHERE you can share it for maximum impact. Providing high quality content that’s relevant and share-able for your audience is smart. And, then knowing where to publish that content for maximum SEO benefit is just good business strategy.