So, let’s go over some of my favourite quick tips for how you newly defined Bloggers can make some waves in a good way with search engines and your target markets:
1. How To Pick A Hot Topic For Your Blog: So, what the heck are you going to write about?
Write about stuff that’s actually going to matter to your target market. Go to your Facebook and LinkedIn accounts and find out what your market is interested in. Go to where your prospects hang out and see what they’re talking about. Are they asking questions about a certain topic? Or, is there a heated discussion around specific issues? If so AND it’s relevant to your business niche, then write about it!
And, not to be Captain Obvious here, but you could always look at the comments left in your blogs to see what kind of additional discussion and questions your content has generated. Make those your next topic and run with it!
2. How To Use Keywords In Your Blog: Let’s talk about structure and keywords now:
This is the mechanical stuff on how you can structure your blog for optimal indexing. Your topic and prose and overall paper personality is the fun, creative part of blogging. How you lay things out on your blog, however, is the tedious, technical stuff. Let’s get into it, shall we:
First things first — Gather some keywords around the topic that you’d like to get ranked for and run a check on them through the Google Keyword Planner. In case you don’t know what the Keyword Planner is, it’s a keyword search tool offered by the mighty Google.
In the Google Keyword Planner, you’ll see how many people are searching for your desired keywords and phrases, and it will even suggest related keywords and phrases that could provide better writing opportunities for marketing and generating organic interest. It also shows you how competitive a certain keyword is. It’s simple: The more competitive a keyword is, the harder it will be to rank on page 1 for it.
Some bloggers feel that the technical side of writing kills their creativity. Well…my only rebuttal to that is to pull up your big boy or big girl pants and do it anyways. Like anything in life and business, there are certain best practices and rules that you want to adhere to in order to get the most benefit for the least amount of work. Don’t be lazy when it comes to the important stuff. You can cut corners anywhere else, but not when it comes to keywords and topics.
3. The Importance Of Keywords In Your Blog Title: Don’t be vague!
A lot of people don’t realize this, but in the world of blogging, the title of your post becomes the title of the web page that it lives on. This means that each individual blog acts as a standalone page that needs to be optimized correctly in order for it to make any kind of positive impact online. And, this is why search engines like Google give more weight to your page title than other SEO variables like the meta descriptions, image captions, and the like.
I understand the dilemma: You want your post to be interesting enough to capture the attention of your target market BUT you want the post to get picked up by Google too. And, there we go again with the balancing of the creative and the technical.
Vague, yet creative blog post titles like, “Discover Your Sweet Escape” or “Dining In Style” are nice… But, is your ideal customer searching for these phrases? Probably not.
They’re likely searching for “Best Italian Restaurants In Vancouver” or “Best Place For Seafood In Richmond.” What you think your keywords are may be different from what people are actually searching for. The more niche your products or services are, the more careful you need to be with your keywords.
Your goal is to put yourself in your target viewer’s head 2 seconds before he or she types something into the search bar. You have to know what your viewer’s wants, how they want to be spoken to, and what’s going to make them commit to the action that you want them to commit to.
4. Frontload Your Keywords In Your Blog And Use Colons
Search engines give more weight to the first few words in a title and the first few sentences in the first paragraph. I’m not saying you should SPAM the whole blog – keep it classy, professional, and ALWAYS RELEVANT. You want to support your post and your blog in general, not spam your readers.
These are some of my favorite tips for how you can use keywords and SEO tactics to boost your blog’s rankings. And, I’ve got another 4 tips for you in my next blog. Until next time…