Bloggers. They’re everywhere. Blogging about pretty much everything. Bloggers blogging about family and fashion. Bloggers blogging about business. Bloggers blogging about…well…other bloggers. You might even be one: A blogger.
Well, bloggers, I’ve got a few questions for you:
Why do you call yourself a blogger?
What does “being a blogger” even mean?
What do you write about on your blog?
Do you write for fun? Or, are you writing for a bigger purpose?
Are you selling anything on your blog? Products? Services?
Are you a blogger who’s looking to make money through affiliate marketing? This is a big one for my larger blogging clients.
So, let’s dig a little deeper and see what answers come up when I ask you this:
What are the goals for your blog? Is the goal of your blog:
To make money?
To build your brand equity?
To leverage your network to drive traffic to paid events, products, services?
If you answered yes to any of the above, you’re not just a blogger. You’re a business person. A person who is looking to carve out a piece of the online pie by generating quality content that means something to you, provides value to others, and where you can benefit either financially, personally or both. Sounds about right to me, don’t you think?
And, if you’re a business person, your perspectives and methods and tactics need to follow a certain kind of business model and process for you to achieve your goals.
So, what does this have to do with SEO? Well, SEO is an all-encompassing concept that revolves around traffic, lead generation, online rankings, keywords, content and structure, and design – just to name a few.
I want you to think of SEO as all the tools, tactics, and concepts you’re going to use to prove to Google and your ideal target market that you’re worthy of A) Getting Ranked and B) Investing into whether it be as a potential client, affiliate, customer, and more. Think beyond just the simple keyword or meta description. Yes, these both have to do with SEO, but that’s only a small piece of the entire picture.
SEO is all about Buy-In. If you want to get to your ideal customer, you have to get through Google and other search engines first. This means you need to be technically sound enough online to prove your worthiness of getting ranked so that you can get onto that illustrious Page 1. And, it doesn’t just end there: Once you get ranked, you need to prove to your customer that you’re worthy of their interest and their business. This means you need to LOOK good. The way your site is designed, how it’s structured, the overall aesthetic appeal, AND the messaging on it has to be SPOT ON!
Now, do you understand what I’m saying about SEO? I’ll mention it again: SEO is all about Buy-In. Buy-In from Google and Buy-In from your ideal customer. SEO is about CONVERSIONS and all the little things you have to do to get your ideal target market to take notice and make an investment in you.
In this blog series, I’ll also show you how to choose keywords, how to structure your post, where to publish your content, how to use an SEO plugin, how to write a meta description, and a couple of other little SEO secrets that your competition probably has no idea about.
Stay tuned for my next blog and I’ll teach you how you can not only blog effectively for SEO, but also how to structure and write blog posts that rank well on Google and other major search engines. See you in a few days!