So You’ve Started A Blog. Now What?
“Start a blog,” they said, “it’ll be super rewarding and easy,” they said. 🙄
You’ve been writing post after post and researching relevant topics to write about. You’ve been posting consistently and are getting some buzz here and there. But, you’re noticing that your site traffic seems to be bouncing from your blog posts without users exploring the rest of your website. And, now you’re left wondering why you are spending all this effort on your blogs if they’re not helping the rest of your site. But, that’s the wrong question to be asking yourself.
What you should be asking is, “How can I best optimize and adjust my blog posts to lower the overall bounce rate and ultimately increase conversion rates?”
I’m so glad you asked! I have three simple steps to help you do just that. Let’s dive right into them.
Step One: Rethink your Keyword Strategy
This oft overlooked step involves drilling down into the keywords that are most relevant to you and your brand and align with what the user is looking for. Users usually bounce because the problem or issue they were Googling doesn’t get resolved in your blog post. And this can sometimes happen as the result of misaligned or inappropriate keyword usage. Most of the time the issue is that your keywords are just too broad to effectively target the correct people. Think of the term “runners”, for example. This could refer to actual human people who run (“The runners in the marathon”), or it could refer to shoes used for running (“I bought a new pair of Nike runners this week”). Think of the quick bounce rate you would get if your site was dealing with human people who run but the user was, in fact, looking for a new pair of shoes. You would want to reconsider your use of “runners” and maybe replace it with more specific keywords like “marathon runners” or “athletes”. Ya see what I’m saying?
Quick tip: Try googling your current keywords and see what results you get. Are these results in line with what you’re offering? Does it make sense that they’re grouped together? Are you having trouble coming up with targeted keywords for your audience? Drop us a line and we’d love to help!
Step Two: Provide Value to your Audience in Every Post
Your blogs aren’t just a cutesy way to share news or information. They should be solving problems for your audience and engaging them with your content. The bottom line is that you need to be providing value to your reader. Their time is valuable and limited, so make it worth their while to invest their time to read your posts.
It may seem like a challenge to know what topics or content are most valuable to your readers, but don’t forget that you can also ask them. Engage with them. Poll them on what type of content they’d like to see. Encourage discussion threads. Send out surveys. Do whatever you can to glean what it is that people would like to see, and then deliver on it. You’ll start to see a difference in bounce rates on your site once people actually care about the content you’re sharing.
Step Three: Add CTAs to Every Single Blog Post
This is the time to channel your inner Oprah: “You get a CTA, and YOU get a CTA and YOU GET A CTA!”. Basically, every post gets a CTA. But why, you ask?
Now that we have all this amazing traffic and engagement and lowered bounce rates on our blogs, it’s time to strike. AKA get conversions. And, how better to do that than with CTAs?
Every blog post should include at least two CTAs; one in the middle and one at the end. Play around with the format of the CTA as well, really have some fun with it. See which version(s) of your CTAs get the best engagement with your audience and continue tweaking and adjusting from there. Go forth and optimize!
As a thanks for reading through the whole blog, here’s one extra piece of information to help you on your blog journey. Two words: Blog Subscription. Boom. The subscription allows for your already engaged audience to receive notification whenever you have a new post for them to read. It’s an easy way to hook them and to continually grow your readership and email lists.
Try out some of these tips and let me know how you do! Not interested in jumping into the deep end on your own? Drop me a line and let’s see if we can work together to make your website and business really stand out 😘