Emily Chow

Emily Chow

Five Hacks to Turn Your Email Newsletter into a Lean, Mean, Lead-Generating Machine (plus one bonus tip too!)

The Art of the Email Newsletter Newsletters are a great way to share information, updates and content with your readers. They can also serve as a tool to help convert readers into viable leads for your business, if used correctly. We’ve all been on the receiving end of numerous newsletters that we’ve forgotten we even […]
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How to Use Inbound Marketing to Strengthen Your Brand Messaging

What is Brand Messaging and Why Do You Need it? If you’re in the dark about the importance of strong brand messaging, look no further. Let’s start with the basics. Hubspot handily defines brand messaging as:  “The way your brand communicates its unique value proposition and personality through its verbal and nonverbal messaging. Your messaging...
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SEO Trends in 2021 and Beyond

We’re not being dramatic when we say that 2020 (and, let’s be real, most of 2021 too) has been crappy. #StupidPandemic. But, you know what helps get us excited and motivated to keep trudging on? Helping awesome people like you improve your SEO and drive your business results. Buckle up, kids, because we’re taking you […]
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Third Party Cookies: What’s a Marketer To Do?!

First of all, what are cookies? And no, I’m not talking about delicious baked goods. I’m referring to the type of cookies that allow marketers to: Track website visitors. Improve the user experience. Collect data on what your visitors do online 24/7. Target ads to the right audiences. Create a hyper-targeted online experience. Think of […]
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