Blogging For SEO

Blogging For SEO: How To Attract Ad Networks (Part 2)

SEO is all about achieving a balance between the technical and the creative.

The Technical is all the online stuff that you use to appeal to Google and other search engines. This would include keywords, meta descriptions, titles, keyword density, website structure, and the like.

The Creative, however, is all the strategy, design, marketing and sales that goes into making a viewer convert from a casual reader into a committed buyer. You want your viewer to commit to the action that you want them commit to whether it’s to sign up for your newsletter, call you directly to set up an appointment, or submit a contact request form for a quote, and more.

So, let’s talk about how you can get some eye balls on your blog first since high quality traffic is the first step in attracting high quality ad networks that pay you well!

How Bloggers Can Use SEO To Generate Traffic To Their Blog

A lot of bloggers want to know how to attract adv networks to their blog. Why? Well, for starters, ad networks are willing pay you to post their ads on your site. They may even pay you to review their products or feature one of their products in your blog. For example, Adidas might have a popular Canadian Asian fitness blogger demonstrate a special workout and then feature this workout in a written blog and video — all the while wearing their latest line of women’s workout clothing. Now, that’s a pretty sweet gig: Getting paid to work out. What fitness blogger – or normal person in general – wouldn’t want that?

In this example, Adidas would benefit from a more grassroots marketing campaign designed to reach a specific demographic in a more creative and potentially more influential way. On the flipside, the fitness blogger would get paid to write and record her workout into a blog/video post while getting free clothing and additional notoriety and celebrity status from associating herself with Adidas. This is the ultimate Win-Win situation.

What Does An Ad Network Look For In A Blogger:

In order for a blogger to attract ad networks, they must meet certain basic requirements:

1. Volume of Visitor Traffic:

A blog site would need to be bringing in a certain volume of visitors every month. We’re not talking about 500 or a 1000 visits a month. We’re talking in 10,000 to 20,000 range. Perhaps even more.

2. Demographic and Psychographic Profiles Of Your Followers:

These visitors must also have a specific demographic and psychographic profile. In the case of a mommy and family blogger, important visitor demographics that an ad network would be interested in seeing would be basic things like gender (how many women versus men visit the site), ethnicity, age, interests, and more.

Psychographics take this concept a step further by examining your target market’s psychology, lifestyle, and behaviour. These hard-to-measure elements make psychographics difficult to categorize into finite numbers. Hobbies and interests as well as values and opinions usually have to extrapolated from your Google Analytics, Google Webmaster Tools, Hootsuite Analytics, and Facebook Insights to name a few sources. It’s not easy…but, it’s definitely possible if you know how to use all the analytics tools at your disposal. Perhaps, I’ll save that for another blog series. Let me know and I’ll create a full series around analytics, my favorite tools that I use, and how to adjust your marketing and content strategy in real time based on your data findings.

As you can see, demographics help you understand WHO visits your site and buys your products or services, while psychographics helps you understand WHY they visit and WHY they buy.

The simplest example I can give you is how a baby brand like Pampers is going to want to associate themselves with a mommy blogger who has 15,000 females between the ages of 25-45 people following and visiting her on her social media and blog over a male fitness blogger who’s following consists of 18-30 year male gym rats. Make sense?

3. AWESOME Content That Generates A Large Amount of Engagement:

And, obviously, you need to be putting out the kind of great content that the ad network wants to associate themselves with. Posting on a regular basis, proving you can generate traffic with every post, and creating interest from all your online communities – these are all things that you as a blogger should want. And, these are also the same things that an ad network wants to see from a prospective blogger that they want to work with.

Now that you’ve shifted your perspective from simply being a blogger to a business person, let’s examine some of my favorite tips for how you can get noticed by these lucrative networks and boost your blog’s rankings online in my next blog. Stay tuned!

 

*Blogging For SEO

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Blogging For SEO: How To Write Blog Posts That Rank Well On Google (Part 1)

Bloggers. They’re everywhere. Blogging about pretty much everything. Bloggers blogging about family and fashion. Bloggers blogging about business. Bloggers blogging about…well…other bloggers. You might even be one: A blogger.

Well, bloggers, I’ve got a few questions for you:

Why do you call yourself a blogger?

What does “being a blogger” even mean?

What do you write about on your blog?

Do you write for fun? Or, are you writing for a bigger purpose?

Are you selling anything on your blog? Products? Services?

Or…

Are you a blogger who’s looking to make money through affiliate marketing? This is a big one for my larger blogging clients.

So, let’s dig a little deeper and see what answers come up when I ask you this:

What are the goals for your blog? Is the goal of your blog:

To make money?

To build your brand equity?

To leverage your network to drive traffic to paid events, products, services?

If you answered yes to any of the above, you’re not just a blogger. You’re a business person. A person who is looking to carve out a piece of the online pie by generating quality content that means something to you, provides value to others, and where you can benefit either financially, personally or both. Sounds about right to me, don’t you think?

And, if you’re a business person, your perspectives and methods and tactics need to follow a certain kind of business model and process for you to achieve your goals.

So, what does this have to do with SEO? Well, SEO is an all-encompassing concept that revolves around traffic, lead generation, online rankings, keywords, content and structure, and design – just to name a few.

I want you to think of SEO as all the tools, tactics, and concepts you’re going to use to prove to Google and your ideal target market that you’re worthy of A) Getting Ranked and B) Investing into whether it be as a potential client, affiliate, customer, and more. Think beyond just the simple keyword or meta description. Yes, these both have to do with SEO, but that’s only a small piece of the entire picture.

SEO is all about Buy-In. If you want to get to your ideal customer, you have to get through Google and other search engines first. This means you need to be technically sound enough online to prove your worthiness of getting ranked so that you can get onto that illustrious Page 1. And, it doesn’t just end there: Once you get ranked, you need to prove to your customer that you’re worthy of their interest and their business. This means you need to LOOK good. The way your site is designed, how it’s structured, the overall aesthetic appeal, AND the messaging on it has to be SPOT ON!

Now, do you understand what I’m saying about SEO? I’ll mention it again: SEO is all about Buy-In. Buy-In from Google and Buy-In from your ideal customer. SEO is about CONVERSIONS and all the little things you have to do to get your ideal target market to take notice and make an investment in you.

In this blog series, I’ll also show you how to choose keywords, how to structure your post, where to publish your content, how to use an SEO plugin, how to write a meta description, and a couple of other little SEO secrets that your competition probably has no idea about.

Stay tuned for my next blog and I’ll teach you how you can not only blog effectively for SEO, but also how to structure and write blog posts that rank well on Google and other major search engines. See you in a few days!

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